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Planning for Profit

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  2. Episode 045: Marketer Math and When $1 Doesn't Actually Mean $1

Episode 045: Marketer Math and When $1 Doesn't Actually Mean $1

Apr 2, 2019

Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar.
 
Highlights: 
 
  1. How online marketers are using "marketing math" to boost their authority and sales
  2. Why you shouldn't take the term "7 figure business" at face-value
  3. The difference between vanity metrics and metrics that matter
  4. What truly constitutes price and value and why arbitrarily setting "values" is mis-leading
 
Links and Resources Mentioned in this Episode: